Selfie with Twin Towers

Self Portrait NYC 1984

Photographic print from a negative

Josie Borain is a South African photographer and former international fashion model. Rising to prominence in the 1980s, she became South Africa’s first global supermodel, working extensively in Paris and New York and appearing in major international fashion campaigns, editorials, and runway shows.

Alongside her modelling career, Borain developed a sustained photographic practice, working primarily in black-and-white film. In the 1980s and 1990s she produced an extensive archive spanning street photography, portraiture, and self-portraiture. Her photographic work from this period remained largely unseen until recently. Photography remains an enduring passion and active practice.

Pretty Boy marks Borain’s first solo photography exhibition and a focused retrospective of her early photographic work. She currently lives in the tiny village of Vermaaklikheid in South Africa, where she manages the family farm, operates Josie’s General Store, and runs a range of upliftment initiatives for under-privileged members of the Vermaaklikheid community.

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